Events Menswear

LCM aw16: Belstaff

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Belstaff is a British brand globally recognized for its heritage and adventure spirit. Every season they provide us with a new adventure to take on, and this AW16 Belstaff decided to head north, taking inspiration from the pioneers of cold adventure riding, who threaded their bikes through the most extreme conditions for the challenge of the journey. Given the ever-changing conditions these adventurers faced, Belstaff have designed a collection to meet the demands of protection, mobility and adaptability, with a special emphasis on the versatility of the garments – modular hoods and linings allow the regulation of temperature whilst breathable and water-repellent tri-layer membranes ensure protection in all conditions

The presentation of this pre-collection took place in the dilapidated red-brick arches of Ewer Street, a darkened venue prepared with snowed rocks and snowbikes, making the perfect backdrop for the “cold adventure” inspired collection. The guests also were delighted with theme-inspired cocktails from the hand of Ciroc, to give that special touch Belstaff’s presentations are know for.

The collection will be available this AW16 at New Bond Street Flagship store in london and 12 other stores in Europe, United States and asia. Also will be available at www.Belstaff.com

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Model showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

Model showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

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Models showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

Model showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

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Model showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

Kim Sang Woo

Model showcasing Belstaff 'Heading North' Winter 2016 Menswear Collection

Imagery: Jason Lloyds Evans / Nick Harvey

 

 

 

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